EA Worldwide State ‘Corporate Culture our Competitive Advantage’
Most businesses in similar industries end up duplicating products or copy pricing structures from each other, EA Worldwide say their competitive advantage is their corporate culture which makes them a truly sustainable business.
EA Worldwide claim that over time many successful businesses get frustrated with their competitors that copy almost everything they do. The only truly sustainable competitive advantage being the work environment, known as corporate culture. Some studies suggest businesses with an adaptive culture outperform their competition by 200 per cent or more. EA Worldwide, an outsourced sales and marketing firm, work within a particularly competitive industry; they focus on attitude to develop a winning and sustainable culture, their behaviour ensures strong relationships are formed and their values are unyielding.
Understanding what culture is and then implementing it with a tangible plan is essential to make the greatest corporate culture.
Given enough time to research and enough money invested, any business can duplicate their competitors. Outsourced firm EA Worldwide argue the only way to stay afloat is to define a culture that no other business can compete with. “It often seems just as we get one step ahead of the competition they have initiated the same practices that gave us that advantage; we have to come up with a new way to stand out from the crowd. One thing I believe gives us that point of difference is our culture. No other business will ever match our attitudes, our behaviours, the relationships we have, even implementing the same values will not give them the same corporate culture that we have as it is our own. Each individual contributes to the culture therefore it will never be duplicated” says Josh Cote, managing director of EA Worldwide.
EA Worldwide claim corporate culture can excel or destroy a business. The way people act or make decisions, how they communicate, the manner and regularity of that communication, the approach to learning new skills or taking risks and how people feel about the identity of the business all make an impact on the company’s culture. “Listening to your customers and suppliers and paying attention to reviews about your company can help identify where the businesses culture’s strengths are and where weaknesses need to be improved” adds Josh Cote of EA Worldwide.
A company culture is aligned with the companies goals; it must assist predicting change and evolve with that change. EA Worldwide say this sort of corporate culture allows for superior performance and gives them the competitive advantage needed in the outsourced sales industry.
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