EA Worldwide Reveal Direct Marketing Still Top Way to Reach Consumers
Outsourced Sales firm EA Worldwide see an increased demand for direct marketing and believe it to be a more cost effective and successful way to launch a new product or drive sales.
Small business owners are using direct marketing to keep marketing costs low and large corporations are reaching out to take advantage of direct marketing to sky-rocket their sales. EA Worldwide are outsourced by businesses throughout the UK and Europe to develop direct marketing campaigns to increase customer acquisitions, promote brands and engage with consumers on a personal level. This direct marketing approach is on the rise and many top brands are shifting the focus of their marketing strategies to incorporate face to face interactions with their customers. ‘People are bombarded with hundreds ofmarketing communications each day, to stand out from the crowd businesses need to make a lasting impression – direct marketing can be a great way to do that’ says Josh Cote, managing director at EA Worldwide.
Nivea recently announced the launch of a direct marketing campaign to promote their new deodorant; Nivea for Men Deodorant Silver Protect. Using experimental and sampling promotions in UK city centres and rail station, the brand will be running a competition which will see the winner awarded a holiday in New Zealand. Andrew Rawle, Marketing Manager at Nivea Personal Care says; “The deodorant market places extreme competition so we needed a bold and stand out campaign to drive awareness, trial and ultimately long-term sales of Silver Protect.”Some of the benefits of Direct Marketing outlined by EA Worldwide; which could identify the reasons behind the increased demand include the ability to reach a specific target audience, the ability to provide immediate and measureable results and the relatively low cost involved when compared to mass media marketing.
EA Worldwide claim the demand for direct marketing is increasing as businesses look for a more unique way to interact with their target audience. ‘It’s a competitive business world out there and we see many businesses wanting to engage with their customers on a personal level. The recent campaign Nivea for Men launched was a great example of a brand creating a relationship with their ideal target audience. At EA Worldwide, we believe relationships are best built face to face and we have found a more loyal customer is acquired via direct marketing‘ says Josh Cote, MD at EA Worldwide.
EA Worldwide believe a well planned direct marketing campaign can be the most cost effective way to reach consumers for businesses looking to increase sales and awareness of their brands.
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