EA Worldwide’s MD Josh Cote uses Latest Social Craze Pinterest for Business

The hype around Pinterest has continued to grow throughout the first quarter of 2012, managing director of EA Worldwide Josh Cote reveals how he uses the social platform for business.

EA Worldwide have monitored Pinterest’s developments since the launch in March 2010. Although many have questioned how the social site would add value in the world of business, the site recently announced they host over 10.4million registered users and has been named the 3rd most popular social site after Facebook and Twitter.

Pinterest can be described as an image sharing, pin-board style online social website that allows users to create and manage theme-based collections of images. Although the site has not differentiated personal profiles from business pages like Facebook and Google+ have achieved, Josh Cote, Managing Director at EA Worldwide has recently joined the site and shows other brands how Pinterest can be beneficial for business. “Creating boards that are relative to your industry is the first step. I like the idea of being able to choose as many topics as individually required. We can have general boards for morning meeting ideas, new marketing campaigns or office sports team photos but also set up more specific boards for a particular project we may be working on” says Josh Cote of EA Worldwide.

EA Worldwide agree that Pinterest can be a great visual representation of a business. The main idea behind the site is for an image to make a first impression, then allowing for website links to be attached encouraging traffic back to the businesses website. “One thing I have found helpful is using the site as a reminder board. I can keep a board full of our companies press releases and a board full of interesting articles I would like to go back and read when I have more time available” adds EA Worldwide’s MD, Josh Cote.

EA Worldwide recognize Pinterest as a platform that is filling a niche not currently covered by any other social site at this point in time. It can be used as a marketing tool for businesses by using the vast audience to promote products via shared ‘pinning’ which is essentially viral marketing.

EA Worldwide claim businesses should use Pinterest as an opportunity to visually get their brand out in-front of millions of potential customers.

Follow Josh Cote on Pinterest http://pinterest.com/joshcoteea/

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Source: http://www.journalism.co.uk/press-releases/ea-worldwide-s-md-josh-cote-uses-latest-social-craze-pinterest-for-business/s66/a548829/