Outsourced sales and marketing firm EA Worldwide Acquisitions has outlined the benefits of using relationship marketing strategies to identify what customers are seeking from brands and the best approach to use when delivering on what they want.

Relationship marketing is a strategy that focuses on the long term, emphasising concepts such as customer retention, satisfaction and lifetime value – as opposed to direct marketing which is designed to encourage an immediate response from consumers. Relationship marketing allows businesses to attribute each response and purchase to a specific advertisement. Outsourced sales and marketing specialists EA Worldwide Acquisitions highlight how this means that relationship marketing understands the long-term value of great customer relationships.

Here, EA Worldwide Acquisitions has revealed the 5 methods that businesses can use to enhance their relationships with consumers:

Customer service – Talk to them sweetly
For brands hoping to succeed at relationship marketing, customer service needs to be the number one priority. Speaking to a customer service representative is often one of the only times a consumer will speak directly to the brand. Bad customer service can ruin a relationship but done well it has the potential to be a real game-changer.

Content marketing – Tell them what they want to hear
Content marketing goes hand in hand with relationship marketing. Content marketing helps to build an audience for the longer term by providing the consumer with what they want. Content marketing helps to provide current customers with useful advice and generates new customers with regular updates and new information.

Be on their channel – Make yourself available
Consumers need to be able to contact their favourite brand at their convenience. If a brand is unsure what platforms they need to have a presence on, they first need to find out where their customers and prospects are already, and join them. This includes being available at the time of day they are most active, and on more than one of their favourite platforms.

Customer success – Tell them how good they are
Rewarding customers and celebrating success by initiating customer loyalty schemes will help to form a pillar of relationship marketing. Customer success needs to be elevated to ensure customers are as happy as possible.

Segment for personalised messaging – Don’t talk in clichés
Use a mix of quantitative and qualitative date to understand the target audience. Personalise any messaging to suit prospects.

EA Worldwide Acquisitions is an outsourced sales and marketing firm with market reach spreading throughout the UK. The firm offers a unique marketing approach in order to form long-lasting business relationships between brand and consumer.

By using their own personalised marketing methods, including forms of relationship marketing, EA Worldwide Acquisitions is able to build rapport with consumers which, in turn, leads to increased sales for their clients.

Source: https://www.brandwatch.com/blog/relationship-marketing/