Leading sales and marketing firm, EA Worldwide Acquisitions outline their reasons why digital marketing lacks imagination and promotes the use of direct marketing as a more personalised marketing method.
In a recent article on the guardian (Wednesday 5th August 2015, Jim Carroll, titled ‘Marketing risks becoming mechanistic without imaginative ideas to animate it’), it was outlined how digital marketing has effected the marketing industry, and not in a positive way.
EA Worldwide Acquisitions have reviewed the article and it has confirmed the company’s beliefs that digital marketing is disconnected from consumers and over-concerned with data analysis. The firm uphold that digital marketing affords brands the opportunity to harness advertising more directly to consumers but that modern brands that are built around data-rich, digital platforms are missing an emotional dimension that helps to market brands and build relationships with customers.
The firm go on to state that digital marketing is becoming mechanic and non-personalised. Marketing success revolves around a brands ability to design experiences that have personality as well as fluency, interactions that have spontaneity as well as utility and propositions that express sentiment as well as value. EA Worldwide Acquisitions believe it is important to remember that great brands are built on ideas so the new era of digital marketing needs to be imaginative, differentiated and animated.
Imaginative ideas are important in marketing; they keep customers interested, it adds value to a brand, helps when selling and creates attention around a brand. Increasing sales is not the only goal of imaginative marketing; it is important when introducing a new product, when competing with other companies in the market, when maintaining the market lead and when delivering a company message.
EA Worldwide Acquisitions believes direct marketing is full of imagination and personalised ideas. The direct marketing method is about making direct contact with existing and potential customers to promote a brands products and services and unlike digital marketing it enables a company to target particular people with a personalised message. Personal direct marketing hits customers with the right message and at the right time.
EA Worldwide Acquisitions is an outsourced sales and marketing company that specialises in face to face customer and client interaction. The firm work with a variety of industries including telecommunications, charities, energy, security, credit and various home delivery brands. EA Worldwide Acquisitions have a vision to develop the most effective and largest direct marketing firm in the UK and Europe for clients.
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Source: http://www.theguardian.com/media-network/2015/aug/05/digital-marketing-imagination-creativity-brands